For cannabis consumers, two unofficial holidays dominate the discount calendar: April 20 (420) and July 10 (710). While both dates offer deep savings, each one serves a different corner of the cannabis culture and brings its own style of promotions. For shoppers focused on stretching their dollars, understanding how these holidays differ can help determine which one delivers the best value.
Understanding the Difference
420 has long been recognized as the largest cannabis celebration of the year. Dispensaries treat it almost like their Black Friday, with deals extending across every product category—flower, edibles, vapes, pre-rolls, concentrates, topicals, beverages, and accessories. The holiday draws heavy traffic from locals and tourists, pushing retailers to roll out aggressive price drops to compete.
710, on the other hand, is dedicated to the world of concentrates. The date “710” becomes “OIL” when flipped upside down, giving extract fans their own purchasing holiday. Concentrate manufacturers and dispensaries use the day to spotlight the growing segment of live resin, rosin, shatter, wax, distillate, and dab-related gear.
Which Holiday Has the Bigger Discounts?
When comparing total savings, 420 historically offers the broadest and deepest deals. Because it attracts the largest customer turnout of the year, brands fight for attention with steep discounts that often range from 25% to 50% off storewide, buy-one-get-one offers, and special bundles. Some markets even see doorbuster-style pricing on flower ounces, multi-pack pre-rolls, and edibles.
However, 710 sometimes beats 420 on concentrate-specific pricing. Extract lovers often find their biggest annual savings on this holiday, including half-off deals on live resin and solventless rosin, discounted dab rigs, and limited-edition drops from premium brands. For consumers who exclusively use concentrates, 710 may deliver the better value simply because the offers are more targeted and the competition between extract brands is intense.
Product Variety: A Key Factor
One of the biggest differences between the two holidays is product range.
- 420 Offers: Deals on every product type, including flower, edibles, disposables, gummies, cartridges, infused pre-rolls, tinctures, wellness products, and accessories.
- 710 Offers: Primarily concentrates, vape cartridges, dab tools, e-rigs, and extract-focused accessories.
Because 420 covers the entire menu, it appeals to both beginners and seasoned consumers. It is also ideal for stocking up on everyday items. Meanwhile, 710 serves a more niche but passionate segment that values terpene preservation, potency, and extraction craftsmanship.
Crowd Levels and Shopping Experience
If avoiding crowds matters, 710 is the calmer holiday. While popular among enthusiasts, it does not draw the massive turnout of 420, meaning shorter waits, faster checkout, and more interaction time with budtenders.
On the flip side, 420 can feel like an event with pop-ups, food trucks, brand activations, and giveaways. For many, the lively atmosphere is part of the fun.
The Best Holiday for Deals: The Verdict
Ultimately, the better holiday depends on what shoppers want:
- Best overall savings: 420
- Best concentrate-specific deals: 710
- Best for beginners: 420
- Best for extract enthusiasts: 710
- Best for a smoother shopping day: 710
For the most part, 420 provides the largest and widest spread of cannabis deals, but 710 can outperform it for concentrate-focused shoppers seeking premium extracts at rare prices. Savvy consumers often shop both—stocking up in April and filling their extract stash in July.